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Range + Keep

A young nonprofit with a big heart needed a website as warm and welcoming as the people behind it. We built Range + Keep a home that invites families in, earns donors' trust and gives partners a place to be proud of.

Client
Range & Keep Initiative
Scope
Brand, strategy, design, development, copy
Platform
WordPress with hand-built pages
Live site
rangeandkeep.com ↗
rangeandkeep.com
RANGE + KEEPWho we are · What we do · Get involved · Field NotesDonate
Nationwide youth hunting & mentorship

Take a kid
hunting.

Give them a mentor. Teach them to respect the land.

Fund a first hunt
The challenge

A brand-new 501(c)(3) that needed to earn trust from the very first visit.

Range + Keep pairs young people with vetted mentors for guided hunts and conservation work, nationwide and at no cost to families. With no track record yet, the site had to show families how their kids are kept safe, show donors exactly where money goes, and give brand partners a home they would be glad to be part of.

Our approach

Big, simple type in Montserrat, a warm cream ground, near-black text and one blaze-orange accent, with plenty of room to breathe. Every page leads with heart, and every claim is one the organization can stand behind. Donations run through a zero-fee platform, so every dollar given reaches the program.

What we built

Everything a young nonprofit needs to grow.

Fund a first hunt

A giving ladder that runs up to $2,500, the cost of one full guided hunt.

Field Crew

A monthly giving circle with four tiers, from Scout at $25 to Keeper at $250.

Zero-fee donations

Giving runs on a zero-fee platform, so every dollar reaches the program.

Transparency page

Where the money goes and how the organization is run, published plainly.

Safeguarding

A published youth protection policy, with a parent or guardian on every hunt.

Field Notes

A journal of stories and lessons from the field.

Answers up front

A full FAQ with 18 questions answered honestly.

Partner wall

Eight brands thanked by name for saying yes before the first season.

Design system

Cream, ink and one blaze of orange.

Cream#F1EFE6
Field#E7E4D7
Ink#111111
Blaze orange#FF4F00
Take a kidDisplay · Montserrat Black
Give them a mentorText · Roboto
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